Linda Dounia is a Senegalese Lebanese artist and designer.
She specializes in visual design, interaction design, and design research. She is most interested in how technology can adequately represent and empower people, no matter who they are. She has managed design teams that leverage the power of play, co-creation, and prototyping with communities to better understand systemic inequality, and to make technologymore accessible and useful to them.
In 2023, Linda was recognized on the TIMEA100 list of most influential people in AI for her work on speculative archiving — building AI models that help us remember what is lost. In 2024, she was also the recipient of Mozilla’s RISE25 award for her work in AI.
linda.rebeiz@gmail.com
ABOUTWORK
RE-WILDING MUSIC DISCOVERY JORO
Discovering music is hard,
especially for people who care
about looking beyond what’s
widely available. There is no centralized way for
music practioners, researchers,
and lovers to find and search
through deep global archives
of music. Joro is a tool for digging through music on the internet, a sort of digital analogue for
the crate digging in a record store. My collaborator and I worked on imagining how Joro’s brand as well as interfaces could match its vision of rewilding music discovery.
Sample design: landing page Design space: 3 usage principles of Joro to enable in the user experience. Sample audience: DJ persona, needs, pains, and current potential for the design space.
Examples of visual articulations of some Joro’s brand principles:
(1) Typography forward without aesthetic allegiance. No definitive font choice. Approach type in a playful way.
(2) Irreverance, with a touch of nostalgia.