Linda Dounia is a designer and artist.
She uses play and co-creation to imagine technology that is more accessible and less extractive.
She is Head of Design at Playlab, an education nonprofit building open AI infrastructure for educators. She believes that the future of education will be defined by how the cooperation between educators and intelligent systems is designed. Rather than build AI that does the work for you, she experiments with how AI can be a credible partner in teaching and learning.
In 2023, Linda was named to the TIME100 AI list for her work on speculative archiving: building AI models that help us remember what is lost in training data. In 2024, she received Mozilla's RISE25 award for her work in AI.
linda@playlab.ai
linda.rebeiz@gmail.com
ABOUTWORK
RE-WILDING MUSIC DISCOVERY JORO
Discovering music is hard,
especially for people who care
about looking beyond what’s
widely available. There is no centralized way for
music practioners, researchers,
and lovers to find and search
through deep global archives
of music. Joro is a tool for digging through music on the internet, a sort of digital analogue for
the crate digging in a record store. My collaborator and I worked on imagining how Joro’s brand as well as interfaces could match its vision of rewilding music discovery.
Sample design: landing page Design space: 3 usage principles of Joro to enable in the user experience. Sample audience: DJ persona, needs, pains, and current potential for the design space.
Examples of visual articulations of some Joro’s brand principles:
(1) Typography forward without aesthetic allegiance. No definitive font choice. Approach type in a playful way.
(2) Irreverance, with a touch of nostalgia.