Linda Dounia is a designer and artist.
She uses play and co-creation to imagine technology that is more accessible and less extractive.
She is Head of Design at Playlab, an education nonprofit building open AI infrastructure for educators. She believes that the future of education will be defined by how the cooperation between educators and intelligent systems is designed. Rather than build AI that does the work for you, she experiments with how AI can be a credible partner in teaching and learning.
In 2023, Linda was named to the TIME100 AI list for her work on speculative archiving: building AI models that help us remember what is lost in training data. In 2024, she received Mozilla's RISE25 award for her work in AI.
linda@playlab.ai
linda.rebeiz@gmail.com
ABOUTWORK
A NEW ERA FOR REPRODUCTIVE RIGHTS
IDEO.ORG x FP2030
FP2030 is a global partnership focused on family planning, uniting a wide range of partners across disciplines and sectors to put family planning at the center of global health, development, and gender equality. In 2020, I led a team to rebrand the partnership for a new decade of commitment to family planning. Our team guided the FP2030 through a variety of activities to spell out their aspirations for the new brand and the key messaging anchoring it. We developed a brand book that presented a new logo, visual language, and messaging structure.
SACRIFICIAL DIRECTIONS
We developed a variety of visual directions for the FP2030 team to take apart and reassemble into an identity they could champion.
FINAL DESIGN
The brand book we delivered for FP2030 was implemented across all channels of FP2030 and included a toolkit of logo articulations, typography guidelines, photography guidelines, illustrations, key messages, as well as templates for reports, presentations, and social media posts.