Linda Dounia is a Senegalese Lebanese artist and designer.
She specializes in visual design, interaction design, and design research. She is most interested in how technology can adequately represent and empower people, no matter who they are. She has managed design teams that leverage the power of play, co-creation, and prototyping with communities to better understand systemic inequality, and to make technologymore accessible and useful to them.
In 2023, Linda was recognized on the TIMEA100 list of most influential people in AI for her work on speculative archiving — building AI models that help us remember what is lost. In 2024, she was also the recipient of Mozilla’s RISE25 award for her work in AI.
linda.rebeiz@gmail.com
ABOUTWORK
A NEW ERA FOR REPRODUCTIVE RIGHTS
IDEO.ORG x FP2030
FP2030 is a global partnership focused on family planning, uniting a wide range of partners across disciplines and sectors to put family planning at the center of global health, development, and gender equality. In 2020, I led a team to rebrand the partnership for a new decade of commitment to family planning. Our team guided the FP2030 through a variety of activities to spell out their aspirations for the new brand and the key messaging anchoring it. We developed a brand book that presented a new logo, visual language, and messaging structure.
SACRIFICIAL DIRECTIONS
We developed a variety of visual directions for the FP2030 team to take apart and reassemble into an identity they could champion.
FINAL DESIGN
The brand book we delivered for FP2030 was implemented across all channels of FP2030 and included a toolkit of logo articulations, typography guidelines, photography guidelines, illustrations, key messages, as well as templates for reports, presentations, and social media posts.